We get people talking about our clients to deliver their business goals.
We get people talking about our clients to deliver their business goals.
Things have moved on.
Social media has made people more savvy and better at detecting manufactured stories. Today, if you aren’t authentic or truthful with something interesting to say, you’re scorned. Or worse, ignored.
At Spark we know how to cut through the clutter and get people genuinely engaged.
We believe there’s an art to telling a good story, but we also believe in science.
Behind the emotion and engagement of a good PR campaign there’s a lot of strategy, planning, measuring and analysis.
Our goal is to deliver a strong, provable return on investment and that’s why we don’t leave anything to chance. It’s all about getting the right result.
To stir emotions, start a conversation and create a meaningful experience we draw on a whole lot of expertise and fantastic tools.
Content marketing & production
Experiences & partnerships
Public & Influencer Relations
A content partnership between ANZ, HOME and Your Home and Garden got people talking about home interior desires by showcasing Kiwi homes that embodied the latest worldwide design trends, persuading Kiwis to invest in renovations and interior design.
Significant shift in positive brand sentiment.
To get people talking about the brand, as well as cut through an increasingly cluttered space, DB Export brought us in to do something utterly disruptive to get back on Kiwis’ consideration list.
Enter DB Export ‘Brewtroleum’; an idea over beers from Colenso and DB – making Kiwis the first in the world to power their cars with a commercially available biofuel made from the by-product of beer.
By telling the Brewtroleum story like a scientific experiment: announcing the theory, holding live lab tests and making the fuel commercially available at a petrol station, we fuelled a movement. We got people talking about Brewtroleum and issued a call to arms to all beer drinkers: drink DB Export and help to save the world by making more Brewtroleum.
A significant increase in brand health and double digit sales growth.
NZ women don’t believe they can have great looking hair every day. In fact, our research showed that other than one or two “classics” most women didn’t feel they had the skills or the time to do more with their locks. We called it sleep styling.
Enter TRESemmé. To prove to NZ women that it IS possible to have great hair every day, we challenged one Kiwi girl to do just that as part of the TRESemmé 365 Project. Styling her hair every day for 365 days.
Hair wins, the triumphs and the challenges, how-to videos and the latest looks from the catwalks are all shared online. Every day.
Results: best sales results the client had ever seen.
By the way – this won a global PR award, the Comm Prix. We were pretty pleased with that.
British hair care brand Toni&Guy asked us to get people talking about a new supermarket shampoo and styling range in a notoriously competitive category and ultimately get people to go into store to buy the new product.
We persuaded early adopters and fashion followers to talk about Toni&Guy styling products by bringing the ‘Best of British’ fashion to New Zealand, flaunting the brand’s serious style creds and its involvement in London Fashion Week. We engineered the ultimate content collaboration between VIVA, Suprette, PIA Boutique and Zoe & Morgan, including a one off London-themed edition of VIVA.
The campaign saw people flocking to stores to try the product, which generated a larger share than any other super-premium hair care brand.
In a RWC year where sponsorship had the potential to be drowned out, we were faced with leveraging Rexona’s association with the mighty All Blacks.
We got people thinking about ‘movement’ to build interest in the new Rexona Motionsense technology with a short cinematic film, promoted on TV and online. Called ‘Move Together’, the short film contrasted everyday movements of the All Blacks with their fans on game day to demonstrate just how much we all move together.
Rexona thumped the competition and remains the leading brand in all supermarket banners.
Our challenge was to launch the adidas All Blacks RWC 2015 jersey to key NZ sport media and influencers while driving messaging around the ‘Force of Black’ and introducing the ‘Making of Black’ documentary. A mass of debate about unfair pricing had featured heavily in the media during the 2011 tournament and this had had a significant negative impact on the brand. Our job was to ensure that the conversations in the media around the jersey were positive and would impact the brand in just the right way.
We kept it simple and held an old-school press conference with sports and lifestyle media featuring man of the hour and an unimpeachable ambassador, Richie McCaw, Captain of the All Blacks.
Conversations and coverage was overwhelmingly positive with replica jerseys selling out up and down the country. Happily the boys in black also came home with a well-earned third World Championship and the adulation of 4.5 million fans.
Jockey is a well-known brand, but it doesn’t really appeal to younger audiences. Our goal was to use the All Blacks sponsorship to get the young audience talking about and considering Jockey as their underwear of choice.
We brought the All Blacks to NZ Fashion Week where they strutted on the catwalk with brand ambassador Nikki Phillips followed by a live music performance. We also gave key media behind the scenes access to New Zealand’s boys. Content was seeded with youth lifestyle influencers to generate positive conversations among fashion and style bloggers.
A dramatic increase in sales at the main high street retailer.
Launching a new film with one of the least catchy titles ever could be a challenge. Box office targets are hard enough at the best of times but we needed to encourage Kiwis to head along to see this new Walt Disney Pictures film.
We played on the worldwide feeling of dread at seeing that white ticket tucked under your car’s windscreen wiper, placing hundreds of tickets on cars at Sylvia Park, home to New Zealand’s biggest cinema. Drivers’ reactions as they realised they’d been given a ticket to see Alexander and the Terrible, Horrible, No Good, Very Bad Day – or in some cases, a $200 flight voucher – instead of a dreaded parking ticket, were captured on camera, seeded out through social media and amplified through a partnership with ZM Radio.
Tons of social coverage and some fantastically shareable content which echoed the movie!
Adidas briefed us to launch its new woman-only Adidas PureBoostX and generate social coverage on a small budget in a market dominated by Nike. We headed to the Royal New Zealand Yacht Squadron to challenge some of NZ’s most high profile women to a series of strenuous games around the waterfront.
Four teams of super competitive women including Black Sticks’ Gemma Flynn and Rose Keddel and Silver Fern Maria Tutaia went head to head to trial the new PureBoostX.
A swag of social coverage from some truly inspiring women – successfully launching a shoe especially designed for women’s (generally) smaller feet.
We’re 100% owned by Omnicom Media Group and as part of this world-leading media group we have access to some of the finest minds in media and marketing.
Blowing one’s own trumpet is not something we really admire in New Zealand, so we quietly suggest you click here to find out more.
If you’re smart, intelligent, full-of-beans, and serious about expanding your career in PR or events, we’d love to hear from you. Simply email your details to firstname.lastname@example.org